AI, Digitalization & Dialogue Marketing

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Straight talk.

Studies, perspectives and insights on AI, digitalization and dialogue marketing. No buzzwords. No SEO filler. Things we would actually read ourselves.

29 May 2026 · 8 min read

Using AI and operating AI are two different things

AI in SMEs Studies Strategy

There is a persistent misconception. Many mid-sized companies believe they need to develop, host and maintain AI themselves. That is about as logical as building your own power plant because you need electricity.

29 May 2026 · 6 min read

EU AI Act 2026: What the Mittelstand needs to know

EU AI Act Compliance Regulation

Three risk levels, one deadline: August 2026. What mid-market companies need to know about the EU AI Act and what needs to happen now.

27 May 2026 · 3 min read

The Mittelstand paradox

AI in SMEs Bitkom

81 percent of German companies consider AI the most important future technology. 62 percent of those already using AI consider themselves laggards. That is not a contradiction. That is the actual situation.

AI Adapter

Use AI.
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