RheinSpringer · Brand Consulting Department
Brand Consulting Department.8 Agents. One Lead.
Marlene is your personal point of contact. Behind her, seven specialists work -- from market research to the creative brief.
How the Brand Consulting Department works
You book Marlene -- and get a complete brand consulting team. You only speak with her. In 30 minutes, a complete brand profile emerges: positioning, target audiences, tone of voice, visual identity, key messages and creative brief. The CI manual as a download plus all data in the system.
Brand consulting is a one-time service -- no subscription, no recurring costs. Its output is the foundation on which all other departments and agents build. Without this foundation, a team optimises by sight without knowing whether the direction is right. Viktor and Irene work before the interview. Charlotte, Leopold and Alma work during the interview. Bernhard brings everything together into the creative brief at the end. The client notices none of this. They only speak with Marlene.
Marlene asks the questions companies don't ask themselves. She knows the difference between what a company believes it is and what actually comes across externally. Where are the gaps between self-image and external perception? What do the competitors say and where is there room?
GDPR-compliant, EU AI Act ready, hosted in Germany. No in-house AI infrastructure needed. You use the result -- without having to operate AI yourself.
Marlene
Superagent with her own team of 7 specialists. Conducts the CI interview, orchestrates the specialists behind the scenes. Asks the questions companies don't ask themselves. Leads structured conversations, not questionnaires. In 30 minutes, a complete brand profile emerges.
Analysis -- Who is the client, what do they stand for, how do they want to sound? Where are the gaps between self-image and external perception?
Competition -- What do the competitors say and where is there room? Which materials already exist and are they fit for purpose?
Output -- CI manual as download plus all data in the system. Positioning, target audiences, tone of voice, visual identity, key messages, creative brief.
Key distinction -- One-time service, no subscription. Your result is the foundation on which every campaign is built.
“I clarify who you are. Only then does your team know what it's working for.”
7 Specialists. Each for one task.
Analyses competitors, finds positioning gaps, delivers industry context. Knows where the competition stands before the client does. Crawls competitor websites, compares positioning, identifies market gaps. His insights feed directly into Marlene's interview. Works behind the scenes before Marlene says her first word.
Evaluates existing brochures, websites, campaigns and social media presence. Reads between the lines. A brochure reveals more about a company than any briefing. Spots patterns, contradictions and untapped strengths in existing material. Not what the client believes they sound like, but what actually comes across externally.
Reviews uploaded CI documents, style guides and brand books for completeness and campaign readiness. Knows the difference between a CI document that sits on a shelf and one that works. When the client uploads an existing CI document, Walter checks whether it's complete. Gaps are flagged, not blocked.
Defines colours, typography and visual language. Knows that visual decisions are not matters of taste. Colours convey values, typefaces set tone, imagery attracts or repels. Develops a visual system that is binding for all agents who work afterwards. Works during the interview.
Defines tone of voice, key messages and a do-not-use list. Whether formal or casual, technical or emotional, formal address or informal -- Leopold turns vague ideas into clear rules every agent can follow. Creates key messages that stick and a do-not-use list that prevents agents from going off-brand.
Defines USPs, buyer personas and jobs to be done. Doesn't think in demographic templates but in real problems. A persona is not a profile with age and hobbies. A persona is a person with a problem who is looking for a solution. Answers two questions: what makes the client unique? And who cares?
Brings all insights together into a campaign-ready foundation. Can condense without simplifying. Takes Viktor's market research, Irene's material analysis, Charlotte's visual guidelines, Leopold's language rules and Alma's target audiences and turns it into a single page that every agent can read and then knows what to do. Works last.
One department, one point of contact.
Clarify your brand. Once. Properly.
Tell us what your company stands for. We'll show you how Marlene and her team lay the foundation in a single session.