Zehnder AUFWIND Portal

Case Study

The AUFWIND Portal.Since 2019. Every day.

Zehnder · Market leader for ventilation solutions in Europe

A portal with its own currency, its own shop and six user roles. Zehnder AUFWIND
Zehnder Logo

Zehnder

Zehnder is the market leader for ventilation solutions in Europe. Their systems supply residential and commercial buildings with fresh air and can also heat or cool rooms.

HVAC Industry Building Technology B2B
AUFWIND Programme

The AUFWIND programme turns HVAC contractors into ventilation experts.

The AUFWIND Programme

Partners are grouped into three tiers: Partner, Plus Partner and Exclusive Partner. This way, the programme reflects the varying importance of each customer.

We conceived, designed, wrote, developed and operated the portal for Zehnder. It has been in use for 7 years, including a complete relaunch.

At the start of each year, every partner receives Zehnderli based on their tier. They spend this portal currency in the integrated shop. Partners also book courses in the Zehnder Academy through the portal. The portal is connected to Zehnder's C4C system.

The role model covers Partners, Partner Employees, Field Sales Representatives, Internal Staff, Viewers and Single Point of Contact (SPOC).

AUFWIND partner certificate by Zehnder
Portal development

What we delivered.

  • Requirements specification / Concept
  • UX copy / Layout
  • Role model
  • Frontend / Backend
  • WooCommerce shop
  • Hotline
  • Database design

Numbers that speak for themselves.

Today, 853 partners with 317 users work in the portal. In 2025, 250,000 Zehnderli worth one Euro each were redeemed and 450 Academy courses were booked. The shop processed 750 orders.

853
partners in the programme
317
active users
250,000
Zehnderli redeemed (value: EUR 1 each)
750
shop orders
Loyalty Portal CMS WordPress Shop WooCommerce Zehnder Academy Integration C4C Integration Custom Currency Role Model
Zehnder AUFWIND

The Argument

This is not an efficiency project.This is a creative idea that someone had to take seriously.

You don't build a portal with its own currency and six user roles because it's easy. You build it because it's the only solution that works. We took it seriously.

The next argument could be yours.

Tell us what you have in mind. We listen first.

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